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5 Things I’ve Learned from Serving the 1% (That Apply to Everyone)

  • Writer: Danny Duncan
    Danny Duncan
  • Oct 12
  • 3 min read

After years working in private service — on yachts, private estates, and in luxury hospitality — I’ve found myself in some surreal environments. Think: helicopters on standby, silver polishing at midnight, or planning dinner service for families who quietly own half the world’s art.


But behind the luxury, these are just people. And what I’ve learned from being in their space — often silently, behind the scenes — is that many of the principles that shape their lives aren’t actually out of reach. In fact, they’re rooted in things we all have access to: structure, awareness, intention, and care.


Here are 5 lessons I’ve taken with me — not just as a stewardess or estate manager, but as a human trying to live and work with more presence, purpose, and integrity.


1. Routines Create Stability (Even When You Can Afford Chaos)


It surprised me at first — how structured the days were. Even on holiday, even at sea, even on estates where every comfort is at their fingertips.


There’s a quiet rhythm to the way many high-net-worth individuals operate. Morning routines, regular movement, specific foods, journaling, time for reflection, scheduled calls, breaks… not just out of necessity, but out of intention.


They protect their time like a rare commodity. And they understand that having a routine doesn’t limit freedom — it creates it.


What this taught me:

You don’t need a personal chef or a home gym to design a life with rhythm. Small rituals — a walk, a glass of water before coffee, a moment of stillness — can bring so much calm into the chaos.


2. People Feel the Energy Behind Your Actions


Working in service means you become highly attuned to the unspoken. You can feel when a guest walks into a room tense, even if they smile. You learn that real luxury isn’t about opulence — it’s about how people are cared for.


I’ve seen time and time again how people light up when they feel genuinely seen. When service is thoughtful, not robotic. When effort is sincere, not performative.


What this taught me:

The energy you bring into a room matters. Whether you’re leading a team, writing an email, or making someone a cup of tea — intention leaves a lasting impression.


3. The Small Things Aren’t So Small


In luxury settings, details aren’t just nice — they’re everything. A single crooked napkin or water smudge on a wine glass can change the mood of a moment. And while some of that can feel excessive, it also speaks to a deeper value: care.


Excellence lives in the small things. And when you do the little things well, the big things start to fall into place more naturally.


What this taught me:

You don’t need to aim for perfection — but care does count. Whether you’re folding laundry, writing a job application, or showing up for a friend — how you do it shapes how you’re remembered.


4. Protecting Your Energy is a Life Skill


Many of the wealthiest people I’ve worked with live surprisingly private lives. Some don’t use social media at all. Some have only a few trusted people in their circle. They aren’t necessarily closed off — just intentional.


They’ve learned that not everything needs to be shared or explained. That peace often comes from protecting your space — mentally, physically, and emotionally.


What this taught me:

You don’t have to be rich to be selective. You can honour your energy by choosing your company, setting boundaries, saying no when it matters, and taking time offline.


5. Lifestyle is Built on Choices, Not Just Circumstance


There’s a misconception that luxurious lifestyles are purely the result of money or inheritance. And yes, privilege plays a role — I’d never deny that.


But what I’ve witnessed is that a lot of those lifestyles are consciously constructed. Clients make strategic choices — around wellness, relationships, work, rest, and play. They know how to delegate. They invest in things that give them clarity, support, and space.


What this taught me:

Even without unlimited resources, we can start shaping our lives with more intention. Asking: What do I need more of? What can I let go of? What supports the life I’m trying to build?


In Closing


Serving high-net-worth individuals has been an education — not just in etiquette and logistics, but in human behaviour, psychology, and presence.


And while I’ve folded more napkins than I care to admit, what I’ve really taken away from these experiences isn’t about luxury. It’s about living on purpose.


Because wealth isn’t always measured in net worth. Sometimes, it’s measured in time, peace, connection, care, and integrity.


And those are things we can all cultivate — right where we are.



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